Work samples

University of Melbourne RIC

Synchron: unlocking connection for paralysed patients

One of a number of case studies commissioned by the University of Melbourne's Research, Innovation and Commercialisation (RIC) unit as part of their annual reporting period. The purpose of these was to showcase the startups they work with and the challenges and successes of everyone involved.

University of Melbourne Research, Innovation, Commercialisation

Culturally responsive tool transforming Indigenous child health screenings

It's widely recognised that early intervention in a child’s life plays a crucial role in securing positive long-term outcomes. As such, a team from the University of Melbourne is working on creating specialised early childhood screening tools for Aboriginal and Torres Strait Islander children. The goal of these tools is to increase access to developmental screenings, giving every child the greatest chance at a safe and healthy future.

Tesserent Cyber Solutions by Thales

24/7 SOC Continuous Security Monitoring | Tesserent

This client needed a new landing page for their SOC solution, with sub pages to the solutions provided by their SOC team. They provided wireframe block and page templates that I used to design the content architecture for the suite of pages under the SOC URL. Copy was written from in depth interviews I conducted with the senior and managing partners and the SOC Director. Pages included: Cybersecurity Operations Centre (SOC), Managed Detection Response (MDR), Vulnerability Management Service (VMS), Extended Detection and Response (XDR) and Incident Response Retainer (IRR).

Intertek SAI Global Australia

Modern Slavery: What Is It and How to Meet the Modern Slavery Act Requirements

The number of people impacted by modern slavery increases dramatically from year to year, with women and children still disproportionately the most vulnerable.According to the Global Estimates of Modern Slavery: Forced Labour and Forced Marriage report, produced in collaboration between the International Labour Organisation (ILO), Walk Free, and the International Organization for Migration, the latest global estimates indicate that 50 million people were living in modern slavery in 2021.Of these...

Roche Pharma R&D Academy. Horizon magazine

Horizon magazine: The Discovery Issue. Launch edition

Case studies and features. This sample is an excerpt from the magazine of all articles written by Melinda Barlow for this issue. Horizon magazine is a publication for the Roche R&D Academy global network. It's aim is to provide thought leadership in science. By sharing knowledge and know-how in groups, more can be discovered and showcased ensuring everyone is better equipped to serve patients in the future.

In this issue ‘Discovery,’ the articles cover the lessons learned with two molecules - Balovaptan and Etrolizumab, from their Phase 3 studies; that failures are of significant value in science, and as we learn from them, we are further inspired to make science even better in the future; why the R&D Academy presents a case for change; aspirations for drug development; thought leadership from Teresa Graham on change as the catalyst for innovation; and from Lilyan Wright on the career choices that matter.

Grief Australia

Repositioning a non-for-profit as the nation’s leading voice on grief. Brand strategy research, website UX copy and creative, social media strategy, brand guardianship.

Fight Parkinson’s charity

Introducing Fight Parkinson's – Together we can (new brand launch)

This rebrand work involved a visual update of course but also a new tagline, complete rewrite of their website, a launch video and a set of launch messages to explain their decision to rebrand.

Early in 2021, Parkinson’s Victoria – now operating as Fight Parkinson’s - consulted with the Parkinson’s and Atypical Parkinson’s community and rebranded.

Their new brand enabled them to lift the voice and the profile of Parkinson’s in the community and more strongly lead sector on a national rather than state wide level. They were then repositioned to better represent and meet the needs of their community.

Social Traders campaign – It'll never catch on

Ambitious brand campaign shines spotlight on social enterprise

Fight Parkinson's

Fight Parkinson's case study

In early 2021 Parkinson’s Victoria underwent a rebrand, the details of which are outlined in this case study. The tagline, website copywriting and script for the video referenced in this case study are also work samples.

Thin Green Line

Leading ranger support charity refreshes its brand and reaffirms its positioning - brand strategy, brand refresh, copywriting, UX copy writing and design for website, fundraising collateral.

Insights

How to be a successful freelancer

Yes, this is another ‘How To’ article. However, if you want to be a successful working freelancer, this is the only article you need. Too many freelancers become frustrated about why things aren’t working, when actually they don’t even have the basic principles in place. This is your career so let's do this!

Renegade Collective Magazine

I moved here: Jess Erickson in Berlin. Issue 4

Guest contributor. Feature profile for 'I Moved Here' column.

Renegade Collective Magazine

Art without reservation. Wanderlust hotel Singapore. Issue 5

Feature article for Renegade Collective Magazine.

Renegade Collective Magazine

Clare Freeman and My Plus One Berlin. Issue 12

Guest Contributor. Feature profile for travel section.

Renegade Collective Magazine

Renegade Collective features

Feature writer for articles on travel, startups, entrepreneurs, and culture.

Getting Smart

Coding in the classroom: how teachers are learning to code

Like a slow moving barge, the discussions around teaching students to code have remained afloat, drifting slowly towards a far away destination for many years. Although there is still progress to be made to achieve the goals of code fluency, current activities indicate that significant change is happening and thankfully, on a global scale.

In recent years, things have started to pick up speed. Steve Jobs of course was a passionate advocate of everybody, everywhere learning computer programming

Hitachi Global Air Power

Pharma company's innovative cyrotechnology for vaccine production

The CryoCube is a game changing innovation that – to achieve its full potential – required product partnerships with internationally recognised brands to achieve global reach and deliver worldwide support capabilities. For the purpose of this case study, AFCryo’s client is a pharmaceutical ingredients manufacturer involved in vaccine and serum co-ingredient development as part of the COVID-19 response.

Hitachi Global Air Power

Oil free compressor solution for pharmaceutical client

Sullair oil-free air compressor solution enables Australian pharmaceutical company to diversify and expand globally.

Getting Smart

CompetencyEd And why everyone should learn to code

The speed of progress in the 21st century has almost surpassed our capacity to exist in a functional way within it. Traditional models like time-based learning are not equipping us for the future we are hurtling towards that requires everyone, especially students, to demonstrate mastery in flexible learning environments. A foundation of literacy in reading, writing, and arithmetic are no longer enough. The need for students to improve their tech fluency, to learn to code, and to be capable and c

æternity blog

How smart contracts might change the way we live

Guest contributor for blockchain protocol and smart contract platform.

MedTech Engine

The rise and rise of MedTech in Germany

Germany is known globally for its commitment to research and innovation, so it’s no surprise to learn it’s the third largest market in the world where MedTech is concerned. Its global reputation for quality and precision in development and manufacturing has also made Germany consistently attractive to foreign interests, strengthening its offering even further amidst an increasingly competitive global market.

Nip Tuck Magazine

The skinny on weight loss. Issue 5.

Most of us want to lose weight but as the obesity epidemic worsens, we see an increasing number of people, at increasingly younger ages dealing with weight issues through surgical interventions.

Charter Hall

Raine Square: why we launched one of Perth’s most talked about destination precincts

With the completion of Perth’s $240 million Raine Square redevelopment, we look at the impact this project will have on the life of the city and explore how Charter Hall’s largest development of this scale came to be. An opportunity to transform people’s fundamental experience of a city comes along rarely. Thoughtful development does this through preserving heritage, whilst empowering a city for positive future growth.

Friedrichstadt-Palast

Berlin highlights with Friedrichstadt Palast

Explore the German capital! Even if an entire lifetime is not enough to explore every corner of the city, there are a few highlights that it is certainly well worth visiting. The list of the top things to do in Berlin will of course always be very personal. Beside the countless standard attractions, there is also no end of insiders’ tips and locations that might not immediately come to mind when you think of Berlin. Read about some absolute highlights of this very special city here.